Question ID: 28791
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A Muslim owned Cash & Carry merchant, who advertises weekly in the press, makes the following challenge / promise:
“WE WILL BEAT ANY ADVERTISED PRICE. WE DARE YOU TO COMPARE!”
However, on a number of occasions, when asked to match, not beat, a competitor’s advertised price, some of the following excuses were made:

1. We do not match / beat any advertised price of Dealer A

2. Dealer B specialises in small appliances – we do not

3. The price of an item advertised by Dealer C is below our
cost price – we cannot sell at a loss
. Is this type of false / misleading permissible?

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Asked on April 24, 2008 12:00 am
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Private answer
This type of advertising is un-Islaamic, misleading, deceptive, 'haraam' IF NOT kept to the word.
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Answered on April 24, 2008 12:00 am